Mandy Collins & Associates

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Blog Archives

Don’t take that tone with me

Imagine if you stood in the kitchen with a shopping bag over your shoulder and said to your significant other, “Attached hereto for your kind information, please find the grocery shopping you requested me to action.” Ridiculous, right? And yet, that’s exactly what we do the minute we step over the threshold at work –
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3 Ways To Give Your Business Writing The Ring Of Truth

We take great care with our appearance in the business world – from the way we dress and decorate our offices, to the design of our logos and corporate branding. We don’t always take the same care with our words. And yet, the way we present ourselves and our business in written communication is a
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Y gramer nd speling mattres to you’re brands reputasion

I often express my irritation and outrage at brands and companies who don’t proofread the content they send out into the public domain – whether it’s a street pole ad or a social media post. And the pushback I get very often, is, “It doesn’t matter. People will know what we mean.” So instead of
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So what?

That’s the question you should be asking before you send out that press release. If you can’t answer that question, I guarantee most people won’t get past the first paragraph. Case in point – I was recently asked to review a release for a big multinational company. They’d had a report compiled about their progress
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Walk A Mile In Their Shoes

The simplest model of communication has a few very basic elements – a sender, a receiver, a message and a medium. And the goal is just as simple – that the message that lands, is identical to the message sent. Like many things, it’s simple, but not easy. And where much written communication fails, is
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Editing Checklist: The Basics

Editing isn’t just about checking spelling, grammar and punctuation – even though they’re super important. There are a clutch of other things you need to check too. When you edit, you want to make sure your writing is accurate, brief and clear, and that it achieves the purpose for which you are writing. So here’s
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