Blog Archives

Why I’m not ‘a natural’ when it comes to writing

From time to time I produce content for a client that gets feedback along the lines of, “You’re a natural!” Or, “Wow! You’re so talented!” There’s always a faint air of suprise at my ability to express what they want to say in exactly the right words, or admiration at my “gift”. This is like […]

Bad Business Writing And Your Bottom Line

What’s the first thing that tells you you’ve just received email from a spammer? Well, maybe you haven’t entered the British lottery, or you bank with a different institution. But there are also all kinds of clues in the writing. Often tehre are errors and poor language use. Web credibility research out of Stanford University […]

Before you decide to do a newsletter…

So, you’ve decided your company needs a newsletter. You’d like to connect with your clients and customers, keep them updated about innovations or changes at your firm, and you think a newsletter would tick several of those boxes. I’ve worked with several companies on their newsletters, and we always run up against the same obstacles. […]

Why it’s not ‘just’ proofreading

  “That seems a bit pricey for just a proofread.” That’s the comment I received after sending out a quote this week. What the client really wanted was not a proofread, but an edit – not many people know the difference; many underestimate the role that each has to play, and the painstaking work involved […]

Tips For the DIY Business Blogger

So you’ve decided you need a business blog. But you don’t have the budget for a PR or content agency, which means it’s something of a DIY – and you don’t know where to start. Here are some helpful pointers. First, spend some time planning. As a professional writer, I often get requests from people […]

Lose that lexicon of opacity and loquacity

I received an email today from an organisation I’m involved in. It was about an important new project and the aim of the email was to introduce the organisation’s clients to the project . Here’s the first paragraph (with some biographical details changed to protect the guilty): As our strategies begin to take shape, we […]

5 tips for working with an editor

Most people outside of the media or literary worlds haven’t ever made use of an editor before (although they really should – not that I’m biased or anything…). But let’s say you’ve decided you do want someone to look over what you’ve written – to check that it flows well, that you haven’t left out too […]

Make a note

This is not the blog post I’d planned to write – if I’d taken the advice I give many of my clients, I’d be writing something completely different. I had a brilliant idea for this blog post a couple of days ago, I forgot to write it down, and now it’s gone. So this post is […]

Change the script

Houston, we have a problem – and it’s with the way most companies are running their social media accounts. Because customers are turning to Twitter accounts, in particular, for help – and most of the time that’s the last thing they get. What they get, instead, is an extension of the uselessness of the company’s […]