That’s the question you should be asking before you send out that press release. If you can’t answer that question, I guarantee most people won’t get past the first paragraph. Case in point – I was recently asked to review a release for a big multinational company. They’d had a report compiled about their progress
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Love it or hate it, email is a fundamental part of the way we communicate at work. Here are five ways to streamline your email writing. 1. Be purposeful. Knowing why you’re writing is almost more important than what you’re writing. Do you want to inform the recipient, persuade them of something, ask for something,
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So, you’ve decided your company needs a newsletter. You’d like to connect with your clients and customers, keep them updated about innovations or changes at your firm, and you think a newsletter would tick several of those boxes. I’ve worked with several companies on their newsletters, and we always run up against the same obstacles.
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