One of the best ways to check your writing is to read it out loud. I realise your colleagues might not appreciate this technique if you work in an open-plan office, so you might need to step outside for a bit. But it’ll be worth it, I promise. If you run out of breath while
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“I’m sorry I wrote such a long letter: I didn’t have time to write a short one.” That quote, in slightly different permutations, has been variously attributed to Mark Twain, Ernest Hemingway and Blaise Pascale, among others. We can’t say for sure who said it, but we can say for sure that it holds great
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That’s the question you should be asking before you send out that press release. If you can’t answer that question, I guarantee most people won’t get past the first paragraph. Case in point – I was recently asked to review a release for a big multinational company. They’d had a report compiled about their progress
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Love it or hate it, email is a fundamental part of the way we communicate at work. Here are five ways to streamline your email writing. 1. Be purposeful. Knowing why you’re writing is almost more important than what you’re writing. Do you want to inform the recipient, persuade them of something, ask for something,
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So, you’ve decided your company needs a newsletter. You’d like to connect with your clients and customers, keep them updated about innovations or changes at your firm, and you think a newsletter would tick several of those boxes. I’ve worked with several companies on their newsletters, and we always run up against the same obstacles.
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