
So, you got a quote from a content or copy writer, and now you’re thinking about asking your secretary – or some other non-writing staff member – to do the work instead. I mean, their grammar and spelling is good, right? They should be able to do the job.
Hold it right there.
They might save you a bit of money in the short term, but long-term they can cost you money. They certainly won’t add the same value as a professional writer will.
Why?
Because what you get with a pro, is the following:
- Someone who takes the time to do the job right – and makes it their priority.
- Someone with the knowledge and skill to ensure your copy is polished and professional.
- Someone who can write for a very specific audience.
- Someone who can help you develop your ideas.
- Someone who’s obsessed with avoiding clichés and finding fresh angles on things.
- Someone who’s trained to look for ambiguity and other mistakes that could land you in hot water.
- Someone who can identify when you’ve left something important out.
- Someone who can help you to figure out where your copy should be going to reach your intended audience.
Can your secretary do all that?
I thought so.
Maybe it’s time to talk to a professional writer and see if you can work out a retainer agreement. In the long run, it will save you money and ensure your content attracts more people to your business. That sounds like a win to me.
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