In an age of unprecedented communication and information exchange, words are some of your most important tools. The right words can go a long way towards easing a situation; the wrong ones can cause untold damage.
At Mandy Collins & Associates, words are more than just tools: they’re our passion and our product. We’re a word factory; a one-stop word shop. We harness the collective expertise of a virtual team of experienced, specialist writers and editors to produce, sharpen and clarify our clients’ communication and content needs.
We can advise you on how to brighten your content and help you to plan so it goes the distance.
We can write, edit and proofread all of your marketing material to ensure it hits the right note and aligns with your key messaging, while still being accessible to a broad readership.
We’ll write – or rewrite – your website copy to ensure your presence on the web accurately represents what you’re about and who you’d like to reach, while making sure it’s a valuable tool for your customers and clients.
Internal & External Communications
We’ll help you to craft your company’s messaging so that it’s accurate and effective, with the right tone, and does exactly what it intends to do.
Change Management Communications
When you’ve planned that big change, communicating it to those affected is one of the most important steps. We’ll help you to communicate in language that is simple, clear, compassionate and empathetic.
Plain Language Services
Our specialist writers are skilled at demystifying jargon and making it accessible to the ordinary reader, without oversimplifying. We can help you to communicate better with lay readers.
We can help you to write or edit them to ensure they are accurate, clear, and easy to understand.
Annual & Integrated Report Writing
We offer a turnkey solution – tell us what you need and who you need it from, and we will deliver the text ready for design.
Speech & Presentation Writing
Whether you need help with a keynote address or a difficult presentation, we will help you to structure your speech, add an element of storytelling, and ensure you keep your audience engaged throughout.
FACE-TO-FACE WRITING TRAINING
We write more than ever – but nobody ever teaches us how. Most employees are required to spend time writing emails, reports, presentations and proposals, among other things, but no one ever teaches them how to do it well.
Poor written communication decreases productivity and efficiency, as clients, colleagues and suppliers waste time deciphering error-ridden, jargon-filled, opaque writing that just doesn’t get the job done. It has a negative impact on your brand image and reputation – and it’s costing you money.
We can give everyone in your organisation – from the CEO down – the tools and skills they need to write clear, accurate, professional communication that gets the right kind of response from the people reading it.
Basic PR Writing
Not all communications qualifications are created equal, and there’s something of a gap in the courses out there – which don’t put a significant focus on writing. This short course is perfect for junior public relations practitioners who want relevant, practical writing tools they will use every day. We’ll look at the whole process of writing – from research through to editing, as well as basic news values, how the media works, and what they do and don’t want from PR people.
If you work in any area of marketing or communications, chances are you have to put out the same message day in and day out – and find different ways to do that. This fun, practical workshop helps you to understand how creativity works, what your own personal creative process is, and how you and your team can use each other’s creative strengths to find new, fun ways to get your message out.
Writing Training for Communicators
This course is a more intense, in-depth version of the PR writing course, and will give participants a good grounding in news, feature, and opinion writing.
General Communications Training
Tell us what you need, and we’ll combine elements of all of the above – and more – to equip and inspire your communications team with the skills they need.
Individual Writing Coaching
Whether you’re writing a thesis, a work of fiction or non-fiction, or just want to brush up your transactional and business writing skills, we offer individual one-on-one coaching in the greater Johannesburg area.
Communication skills for post-graduate students
A one-and-a-half day communication bootcamp for Master’s and PhD students that covers writing and presentation skills, visual and verbal communication, with tips for laying out posters and crafting elevator pitches.
ONLINE WRITING COURSES
Perfect for individuals who want to invest in their own writing skills, or for those who prefer to work at their own pace, our online business writing courses give you the same content as the face-to-face sessions, with the flexibility to work whenever and wherever it suits you. For more details click here.
B2B Magazine Articles
We are hooked into a wide network of specialist writers in a broad range of topics. Whether you’re filling editorial or advertorial pages, we can help you write a great story.
We can help you put that special editorial or advertising supplement together and produce edited, design-ready content that is as professional as the top-class writers and editors in our network.
Social Media Posts
You could do these yourself – but they take time, energy and expertise, and you’d rather be focusing on your core business. Let us help you to plan and write your posts, and all you have to do is post them!
Internal & External Newsletters
It takes time and energy to chase your staff and stakeholders to give you the information, pictures and other content you need. Outsource it! Our writers are experts at wheedling information out of people, writing to a brief, and striking just the right note of professionalism and accessibility – on deadline!
Editing & Proofreading
Mistakes can be costly, and they don’t look professional, or convey a sense that you pay attention to detail. We’ll cast our beady eyes over your content, signage, or anything written, to ensure it’s error-free. Our quality control department exists to make you look good.
Need a writer? Not sure where to find the right writer for the job? Give us a call and we’ll help you find the perfect person – and we don’t recommend anyone we don’t trust to do a great job.
Corporate Video Scripts
Need a script for a company video? We’ll write something that incorporates all of your key messaging and brand promises, from motivating your sales force, to wowing clients, to showcasing your products or services on your website. We’ll even put you in touch with experienced professionals who can produce it for you.
You have a vision of what you want your documentary to be about, you have all the footage and the interviews transcribed – but stringing it all together isn’t your strength? We’ll find that golden thread and write your footage into a beautiful story.
We’ll find just the right words to take your ad concept from blah to ‘theatre of the mind’, creating ads that are short, sharp and memorable. We’ll even put you in touch with experienced professionals who can voice and produce it for you.
Weddings & Speeches
How many awful wedding speeches have you sat through? Exactly. If you don’t want your wedding to be unforgettable for all the wrong reasons, we can help – our writers are waiting, pens poised, to create beautiful words for your wedding. Visit our dedicated site, For Better For Words, for more details.
Whether your speech is for business or personal use, we can help you to find the right structure, words and anecdotes to ensure your speech has the desired impact, flows well, and is pitched right for the intended audience.
If you’re feeling nervous about delivering your speech, we’ll come to you and spend time running through it with you and giving you some expert pointers and practical advice on how to speak, how to stand, how to deal with nerves, and generally come across well.