
Unless you’re in content production or publishing, chances are that writing isn’t your core business – you’re making products, or providing services.
EXCEPT, you write more than ever in the course of your daily work – just think about how many emails you send out on a daily basis for starters.
So, how can a tame writer help? Here are some ideas:
- If you send out boilerplated sales (or other) emails, we can make sure they strike the right tone and are well-written and structured.
- We can help you put together your company profile, web copy, brochures and presentations and ensure the language and style are consistent.
- We can cast an eye over important proposals, pitches and plans to make sure everything is ship-shape.
- We can help to write scripts for your call centre agents and bots that sound human and natural, and don’t chase clients away.
- We can write thought leadership articles and blog posts to position you and your company as leaders in your field.
Writers aren’t just for churning out social media posts and press releases – we can play a very active role in your company’s positioning and marketing.
If you’ve been working with a writer on an ad hoc basis for some time, if you like them, and they seem to have the hang of your brand, maybe it’s time to have a conversation about how a retainer could work for both of you? Actually scrap that – get in touch with me whether you like them or not! 😉
September 8th, 2022 at 17:26 (#)
[…] are many reasons it’s worth thinking about putting a writer on retainer – they can really save you time and […]