“I’m sorry I wrote such a long letter: I didn’t have time to write a short one.” That quote, in slightly different permutations, has been variously attributed to Mark Twain, Ernest Hemingway and Blaise Pascale, among others. We can’t say for sure who said it, but we can say for sure that it holds great
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I often express my irritation and outrage at brands and companies who don’t proofread the content they send out into the public domain – whether it’s a street pole ad or a social media post. And the pushback I get very often, is, “It doesn’t matter. People will know what we mean.” So instead of
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Writing is about words, right? Well, of course – but numbers also have the power to trip a writer up, and not just because you don’t think you’re mathematically gifted. Consider a speech I was reviewing on this week, where the speechwriter had the speaker talking about ‘several vital issues’, then saying the first one
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Editing isn’t just about checking spelling, grammar and punctuation – even though they’re super important. There are a clutch of other things you need to check too. When you edit, you want to make sure your writing is accurate, brief and clear, and that it achieves the purpose for which you are writing. So here’s
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  “That seems a bit pricey for just a proofread.” That’s the comment I received after sending out a quote this week. What the client really wanted was not a proofread, but an edit – not many people know the difference; many underestimate the role that each has to play, and the painstaking work involved
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