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Blog Archives

Why your loyally tweeting employee could be damaging your brand

You see it all the time – people doing a bit of a ra-ra for their companies online, tweeting or posting on Facebook, using the hashtag, nailing their work colours to the mast. On the face of it, it all seems quite positive. Look at the statistics! You’re getting posts and engagement and the whole
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Y gramer nd speling mattres to you’re brands reputasion

I often express my irritation and outrage at brands and companies who don’t proofread the content they send out into the public domain – whether it’s a street pole ad or a social media post. And the pushback I get very often, is, “It doesn’t matter. People will know what we mean.” So instead of
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