Mandy Collins & Associates

I'll help you find the right words

Category Archives: General

No, I won’t write that

I’ll write most things – I have written most things. But with apologies to Meat Loaf, there are some writing requests I get, that make me sing: “… but I won’t write that”. Usually these fall into the category of other people wanting me to do the intellectual work they should be doing – I’ve
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Digital isn’t different – your audience still wants quality content

I have a colleague who’s noticed an interesting thing – his Gen Z kids don’t distinguish between digital and traditional media. To them it’s all media, and those of us in the business of content need to take note. Consumers aren’t worrying about where they read or watch something. They simply consume the content, and
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Find the news

Find the news – and if there isn’t any, abandon that press release. Yes, you heard me. Put it in the bin. The reason your press releases aren’t getting any traction in the mainstream media isn’t because you’re not trying hard enough. It isn’t because journalists are mean (although, given how often you nag them,
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One way I can tell that you stole that content

There’s a common mistake local influencers and content writers make – and I can spot it a mile away. Many don’t “localise” the content – they retain words, spellings and phrases that aren’t used in South Africa. When I see that, I simply plug the text into Google, and up pops the original. Localising content
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