Mandy Collins & Associates

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Category Archives: General

Take a load off

The end-of-year madness is almost upon us, and there’s a mad scramble to wrap up this year’s projects and start planning for next year. In the mess of looming budgets and deadlines and feeling like there just aren’t enough hours in the day, suddenly you realise there’s also a whole lot of content you’re going
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Why your loyally tweeting employee could be damaging your brand

You see it all the time – people doing a bit of a ra-ra for their companies online, tweeting or posting on Facebook, using the hashtag, nailing their work colours to the mast. On the face of it, it all seems quite positive. Look at the statistics! You’re getting posts and engagement and the whole
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Y gramer nd speling mattres to you’re brands reputasion

I often express my irritation and outrage at brands and companies who don’t proofread the content they send out into the public domain – whether it’s a street pole ad or a social media post. And the pushback I get very often, is, “It doesn’t matter. People will know what we mean.” So instead of
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Running the numbers

Writing is about words, right? Well, of course – but numbers also have the power to trip a writer up, and not just because you don’t think you’re mathematically gifted. Consider a speech I was reviewing on this week, where the speechwriter had the speaker talking about ‘several vital issues’, then saying the first one
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Change the channel

As I’ve written before, communication consists of at least two parties – a sender and a receiver, and many of us don’t consider the receiver when we craft our messages. However, there’s another crucial aspect to think – the way the receiver likes to communicate. Using their preferred form of communication will often yield better
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So what?

That’s the question you should be asking before you send out that press release. If you can’t answer that question, I guarantee most people won’t get past the first paragraph. Case in point – I was recently asked to review a release for a big multinational company. They’d had a report compiled about their progress
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Walk A Mile In Their Shoes

The simplest model of communication has a few very basic elements – a sender, a receiver, a message and a medium. And the goal is just as simple – that the message that lands, is identical to the message sent. Like many things, it’s simple, but not easy. And where much written communication fails, is
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Editing Checklist: The Basics

Editing isn’t just about checking spelling, grammar and punctuation – even though they’re super important. There are a clutch of other things you need to check too. When you edit, you want to make sure your writing is accurate, brief and clear, and that it achieves the purpose for which you are writing. So here’s
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