Mandy Collins & Associates

We'll help you find the right words

The five-sentence rule

If you want to write emails that people actually read, make them no longer than five sentences. Anything more than that, and you need some other form of communication – an old-fashioned call perhaps, or a meeting. People are so overwhelmed by email that they don’t even scroll down to read the lower paragraphs anymore.
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Don’t take that tone with me

Imagine if you stood in the kitchen with a shopping bag over your shoulder and said to your significant other, “Attached hereto for your kind information, please find the grocery shopping you requested me to action.” Ridiculous, right? And yet, that’s exactly what we do the minute we step over the threshold at work –
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3 Ways To Give Your Business Writing The Ring Of Truth

We take great care with our appearance in the business world – from the way we dress and decorate our offices, to the design of our logos and corporate branding. We don’t always take the same care with our words. And yet, the way we present ourselves and our business in written communication is a
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Take a load off

The end-of-year madness is almost upon us, and there’s a mad scramble to wrap up this year’s projects and start planning for next year. In the mess of looming budgets and deadlines and feeling like there just aren’t enough hours in the day, suddenly you realise there’s also a whole lot of content you’re going
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Why your loyally tweeting employee could be damaging your brand

You see it all the time – people doing a bit of a ra-ra for their companies online, tweeting or posting on Facebook, using the hashtag, nailing their work colours to the mast. On the face of it, it all seems quite positive. Look at the statistics! You’re getting posts and engagement and the whole
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Y gramer nd speling mattres to you’re brands reputasion

I often express my irritation and outrage at brands and companies who don’t proofread the content they send out into the public domain – whether it’s a street pole ad or a social media post. And the pushback I get very often, is, “It doesn’t matter. People will know what we mean.” So instead of
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Running the numbers

Writing is about words, right? Well, of course – but numbers also have the power to trip a writer up, and not just because you don’t think you’re mathematically gifted. Consider a speech I was reviewing on this week, where the speechwriter had the speaker talking about ‘several vital issues’, then saying the first one
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