Mandy Collins & Associates

We'll help you find the right words

Change the channel

As I’ve written before, communication consists of at least two parties – a sender and a receiver, and many of us don’t consider the receiver when we craft our messages. However, there’s another crucial aspect to think – the way the receiver likes to communicate. Using their preferred form of communication will often yield better
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So what?

That’s the question you should be asking before you send out that press release. If you can’t answer that question, I guarantee most people won’t get past the first paragraph. Case in point – I was recently asked to review a release for a big multinational company. They’d had a report compiled about their progress
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Walk A Mile In Their Shoes

The simplest model of communication has a few very basic elements – a sender, a receiver, a message and a medium. And the goal is just as simple – that the message that lands, is identical to the message sent. Like many things, it’s simple, but not easy. And where much written communication fails, is
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Editing Checklist: The Basics

Editing isn’t just about checking spelling, grammar and punctuation – even though they’re super important. There are a clutch of other things you need to check too. When you edit, you want to make sure your writing is accurate, brief and clear, and that it achieves the purpose for which you are writing. So here’s
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We Need to Talk about Thought Leadership

It’s time. Gather around, public relations practitioners and other marketing types. Bring your friends in content, and while you’re about it, bring the journalists and editors too. We need to have a serious talk about thought leadership. Why? Because for a term that is bandied about with reckless abandon, there is very little consensus about
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Why I’m not ‘a natural’ when it comes to writing

From time to time I produce content for a client that gets feedback along the lines of, “You’re a natural!” Or, “Wow! You’re so talented!” There’s always a faint air of suprise at my ability to express what they want to say in exactly the right words, or admiration at my “gift”. This is like
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Bad Business Writing And Your Bottom Line

What’s the first thing that tells you you’ve just received email from a spammer? Well, maybe you haven’t entered the British lottery, or you bank with a different institution. But there are also all kinds of clues in the writing. Often there are errors and poor language use. Web credibility research out of Stanford University
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