Mandy Collins & Associates

I'll help you find the right words

Stop telling me about your tagline

Let’s talk taglines. They are useful marketing tools, and a pithy way to express your company’s value proposition, but when I review marketing material I often see this kind of construction: “Our company tagline, which is ‘blah blah blah’ speaks to our …” No. Just no. Use your tagline to brand things, as a kind
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Why you need to stop saying “All protocols observed.”

I received a speech for review the other day, with the customary acknowledgment of all the dignitaries present at the beginning of the sppech, followed by that phrase you hear so often in South African speeches: “All protocols observed.” Here’s why you shouldn’t be using it. It’s become customary to use this phrase in South
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Get to the point, dammit!

If there’s a small child in your life – either your own or one you’re acquainted with, you’ll know that they can be the worst storytellers. “Last Tuesday… or was it Wednesday? No, wait… it was Thursday. Thursday afternoon. And I was at school with Luke, and you won’t believe what we did! We were
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30×30 webinars: the line-up

After the success of the pilot 30×30 webinar, I’ve decided I’ll do five more, and then reassess. In case you don’t know what 30×30 means, these are 30-minute webinars priced at just R30 per participant – the price of a latte for me, essentially. And to try and keep them as accessible as possible, I’ve
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