“I’m sorry I wrote such a long letter: I didn’t have time to write a short one.”
That quote, in slightly different permutations, has been variously attributed to Mark Twain, Ernest Hemingway and Blaise Pascale, among others. We can’t say for sure who said it, but we can say for sure that it holds great truth.
We live in an era of information overload. Keeping your writing short and to the point will see it rising to the top of the pile – because it makes it easy for your reader to get in, get what they need and get out.
There’s a reason we say something is short and sweet.