Blog Archives

Hey, Boss? After you…

Many of the requests I get for writing training start with, “My boss says I need to learn some writing skills.” Once these people are on my course, however, I start to feel the pushback: “If I write like that, my boss will kill me!” Many of our ideas about business writing are rooted in […]

Change the script

Houston, we have a problem – and it’s with the way most companies are running their social media accounts. Because customers are turning to Twitter accounts, in particular, for help – and most of the time that’s the last thing they get. What they get, instead, is an extension of the uselessness of the company’s […]