Mandy Collins & Associates

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Blog Archives

The five-sentence rule

If you want to write emails that people actually read, make them no longer than five sentences. Anything more than that, and you need some other form of communication – an old-fashioned call perhaps, or a meeting. People are so overwhelmed by email that they don’t even scroll down to read the lower paragraphs anymore.
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3 Ways To Give Your Business Writing The Ring Of Truth

We take great care with our appearance in the business world – from the way we dress and decorate our offices, to the design of our logos and corporate branding. We don’t always take the same care with our words. And yet, the way we present ourselves and our business in written communication is a
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Change the channel

As I’ve written before, communication consists of at least two parties – a sender and a receiver, and many of us don’t consider the receiver when we craft our messages. However, there’s another crucial aspect to think – the way the receiver likes to communicate. Using their preferred form of communication will often yield better
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Walk A Mile In Their Shoes

The simplest model of communication has a few very basic elements – a sender, a receiver, a message and a medium. And the goal is just as simple – that the message that lands, is identical to the message sent. Like many things, it’s simple, but not easy. And where much written communication fails, is
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