Blog Archives

7 Pointers for Dealing with a Magazine Journalist

As a journalist, I’m well aware that people are probably more comfortable around second-hand car salespeople. I get it, I really do. But there’s no need to panic. Unless you are embroiled in the middle of a media storm or a scandal that warrants some sort of investigative journalism – and you’ll know if you […]

How to annoy a journalist: a 10-point primer for NPOs

Non-profit organisations (NPOs) do a lot of great work, often on a shoestring. And often that work requires educating the broader public on little to no advertising budget. Of course, they could take the time to make friends with the media – and to enlist them in helping them spread the word about their worthy […]