Blog Archives

Why lack of transformation is negatively affecting your company’s publicity

Companies who are hoping to position themselves as market leaders would do well to look at the diversity of their companies, and ensure their spokespeople are representative of South Africa’s people.¬†Twenty-four years after apartheid fell, as a journalist I still struggle to find sources – particularly in big corporations – who are people of colour. […]

How to annoy a journalist: a 10-point primer for NPOs

Non-profit organisations (NPOs) do a lot of great work, often on a shoestring. And often that work requires educating the broader public on little to no advertising budget. Of course, they could take the time to make friends with the media – and to enlist them in helping them spread the word about their worthy […]