Blog Archives

We Need to Talk about Thought Leadership

It’s time. Gather around, public relations practitioners and other marketing types. Bring your friends in content, and while you’re about it, bring the journalists and editors too. We need to have a serious talk about thought leadership. Why? Because for a term that is bandied about with reckless abandon, there is very little consensus about […]

Why lack of transformation is negatively affecting your company’s publicity

Companies who are hoping to position themselves as market leaders would do well to look at the diversity of their companies, and ensure their spokespeople are representative of South Africa’s people.¬†Twenty-four years after apartheid fell, as a journalist I still struggle to find sources – particularly in big corporations – who are people of colour. […]