Blog Archives

Why lack of transformation is negatively affecting your company’s publicity

Companies who are hoping to position themselves as market leaders would do well to look at the diversity of their companies, and ensure their spokespeople are representative of South Africa’s people.¬†Twenty-four years after apartheid fell, as a journalist I still struggle to find sources – particularly in big corporations – who are people of colour. […]

Before you decide to do a newsletter…

So, you’ve decided your company needs a newsletter. You’d like to connect with your clients and customers, keep them updated about innovations or changes at your firm, and you think a newsletter would tick several of those boxes. I’ve worked with several companies on their newsletters, and we always run up against the same obstacles. […]