Mandy Collins & Associates

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Blog Archives

Take a load off

The end-of-year madness is almost upon us, and there’s a mad scramble to wrap up this year’s projects and start planning for next year. In the mess of looming budgets and deadlines and feeling like there just aren’t enough hours in the day, suddenly you realise there’s also a whole lot of content you’re going
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So what?

That’s the question you should be asking before you send out that press release. If you can’t answer that question, I guarantee most people won’t get past the first paragraph. Case in point – I was recently asked to review a release for a big multinational company. They’d had a report compiled about their progress
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Before you decide to do a newsletter…

So, you’ve decided your company needs a newsletter. You’d like to connect with your clients and customers, keep them updated about innovations or changes at your firm, and you think a newsletter would tick several of those boxes. I’ve worked with several companies on their newsletters, and we always run up against the same obstacles.
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