Mandy Collins & Associates

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Blog Archives

What magazine editors know about content planning and agility

When planning your content, take a note from magazine editorial teams, who plan their monthly features several months in advance. Magazines have an editorial diary that provides a kind of roadmap of what each issue contains, but the key to this roadmap is that it’s subject to detours. In other words – things change. The
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One way I can tell that you stole that content

There’s a common mistake local influencers and content writers make – and I can spot it a mile away. Many don’t “localise” the content – they retain words, spellings and phrases that aren’t used in South Africa. When I see that, I simply plug the text into Google, and up pops the original. Localising content
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