When planning your content, take a note from magazine editorial teams, who plan their monthly features several months in advance. Magazines have an editorial diary that provides a kind of roadmap of what each issue contains, but the key to this roadmap is that it’s subject to detours. In other words – things change. The
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We’ve all seen it – the social media or blog post that seems tone deaf to whatever’s going on in the world, that doesn’t seem to be ‘reading the room’. This is what happens when good content planning goes bad. Three months of posts have been written and approved, loaded into a content management system,
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So, you’ve decided your company needs a newsletter. You’d like to connect with your clients and customers, keep them updated about innovations or changes at your firm, and you think a newsletter would tick several of those boxes. I’ve worked with several companies on their newsletters, and we always run up against the same obstacles.
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