Blog Archives

We Need to Talk about Thought Leadership

It’s time. Gather around, public relations practitioners and other marketing types. Bring your friends in content, and while you’re about it, bring the journalists and editors too. We need to have a serious talk about thought leadership. Why? Because for a term that is bandied about with reckless abandon, there is very little consensus about […]

Why I’m not ‘a natural’ when it comes to writing

From time to time I produce content for a client that gets feedback along the lines of, “You’re a natural!” Or, “Wow! You’re so talented!” There’s always a faint air of suprise at my ability to express what they want to say in exactly the right words, or admiration at my “gift”. This is like […]

Writing Short

“I’m sorry this letter is so long; I didn’t have time to write a short one,” is a quote variously attributed to Cicero, Blaise Pascal and Mark Twain. Whoever said it hit the nail on the head – writing something short that has both impact and depth of content is much more difficult than banging […]

How To Brief – And Work With – A Content Writer

  I recently posted the information below as a thread on Twitter, and it got a great response – from writers and clients alike. So I’m reproducing it here in case you missed it. Your brief to a writer is crucial – it will help them to deliver exactly what you need, without excessive to- […]