Mandy Collins & Associates

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Blog Archives

Digital isn’t different – your audience still wants quality content

I have a colleague who’s noticed an interesting thing – his Gen Z kids don’t distinguish between digital and traditional media. To them it’s all media, and those of us in the business of content need to take note. Consumers aren’t worrying about where they read or watch something. They simply consume the content, and
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Why you need to stop saying “All protocols observed.”

I received a speech for review the other day, with the customary acknowledgment of all the dignitaries present at the beginning of the sppech, followed by that phrase you hear so often in South African speeches: “All protocols observed.” Here’s why you shouldn’t be using it. It’s become customary to use this phrase in South
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Before you decide to do a newsletter…

So, you’ve decided your company needs a newsletter. You’d like to connect with your clients and customers, keep them updated about innovations or changes at your firm, and you think a newsletter would tick several of those boxes. I’ve worked with several companies on their newsletters, and we always run up against the same obstacles.
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