Blog Archives

Bad Business Writing And Your Bottom Line

What’s the first thing that tells you you’ve just received email from a spammer? Well, maybe you haven’t entered the British lottery, or you bank with a different institution. But there are also all kinds of clues in the writing. Often tehre are errors and poor language use. Web credibility research out of Stanford University […]

Lose that lexicon of opacity and loquacity

I received an email today from an organisation I’m involved in. It was about an important new project and the aim of the email was to introduce the organisation’s clients to the project . Here’s the first paragraph (with some biographical details changed to protect the guilty): As our strategies begin to take shape, we […]