Mandy Collins & Associates

I'll help you find the right words

How to make your content stretch

If you’re writing your own content, it can be tough to come up with ideas over a long period of time. You may start to feel as if you have no new ideas left.

The trouble is, everyone wants to write long, substantial pieces. But given the goldfish-like attention span most people have when it comes to reading, I advise my clients to take a different approach – to break things down into tiny, one-point, digestible pieces, and use each one as a new post.

Take that classic three-point sermon and turn it into three pieces instead of one – that’s how you get the most mileage out of your ideas, and keep people reading your stuff.

One take-home message at a time.

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