Online writing courses
We write more than ever – but nobody ever teaches us how. Most employees are required to spend time writing emails, reports, presentations and proposals, among other things, but no one ever teaches them how to do it well.
Poor written communication decreases productivity and efficiency, as clients, colleagues and suppliers waste time deciphering error-ridden, jargon-filled, opaque writing that just doesn’t get the job done. It has a negative impact on your brand image and reputation – and it’s costing you money.
I can give everyone in your organisation – from the CEO down – the tools and skills they need to write clear, accurate, professional communication that gets the right kind of response from the people reading it.
Basic PR Writing
Not all communications qualifications are created equal, and there’s something of a gap in the courses out there – which don’t put a significant focus on writing. This short course is perfect for junior public relations practitioners who want relevant, practical writing tools they will use every day. We’ll look at the whole process of writing – from research through to editing, as well as basic news values, how the media works, and what they do and don’t want from PR people.
If you work in any area of marketing or communications, chances are you have to put out the same message day in and day out – and find different ways to do that. This fun, practical workshop helps you to understand how creativity works, what your own personal creative process is, and how you and your team can use each other’s creative strengths to find new, fun ways to get your message out.
Writing Training for Communicators
This course is a more intense, in-depth version of the PR writing course, and will give participants a good grounding in news, feature, and opinion writing.
General Communications Training
Tell me what you need, and I’ll combine elements of all of the above – and more – to equip and inspire your communications team with the skills they need.
Individual Writing Coaching
Whether you’re writing a thesis, a work of fiction or non-fiction, or just want to brush up your transactional and business writing skills, I offer individual one-on-one coaching in the greater Johannesburg area, or via Zoom elsewhere.
Communication skills for post-graduate students
A one-and-a-half day communication bootcamp for master’s and PhD students that covers writing and presentation skills, visual and verbal communication, with tips for laying out posters and crafting elevator pitches.
ONLINE WRITING COURSES
Perfect for individuals who want to invest in their own writing skills, or for those who prefer to work at their own pace, my online business writing courses give you the same content as the face-to-face sessions, with the flexibility to work whenever and wherever it suits you.