Mandy Collins & Associates

I'll help you find the right words

Content

Content production and review

I provide an added, deeper layer of content production and review that ensures your communication is not only high quality and accurate, but also strategically designed to communicate as effectively as possible, in a way that protects your reputation.

Most content writers take a workmanlike approach to the job. They are briefed a topic, a word count and a deadline, and they deliver to that brief.

Similarly, most editors work in the media, or comms/content space, and fulfil, primarily, a quality assurance role. Again, it’s workmanlike – they pay attention to things like language, punctuation,  consistency of style, tone and formatting.

I do both of those things, but I bring a number of extras:

  • High EQ and the ability to empathise with the intended reader/hearer;
  • Expertise in sociolinguistics;
  • A good working knowledge of South African language and culture;
  • More than two decades of experience across a variety of industries and sectors;
  • A strategic approach.

Most communication goes out with a view to a company or brand considering what they want to say; how they want to be positioned.

I bring the receiver back into the equation. I write and review content with an eye to ensure that while the message goes out as a company intends, it also ensures that the reader/listener – the receiver – is being considered, and that it lands in the most accurate way possible.

So clients get top-notch, nuts-and-bolts, workmanlike writing and editing, but they also get something much deeper. I take the words – the message – and turn them into true communication.

Content strategy

Decades of experience in consumer and business-to-business journalism make me a sought-after content strategist.

I know exactly how to plan content, how to angle it for a particular audience, how to take their feedback and incorporate it into future strategy. In addition, I’m an old hand at project managing content producers and ensuring everything is delivered on time, to the highest standard.

Many of my clients aren’t content or communication specialists, but they know they need to be putting out content, or they want to be. I can work with them to take the difficult part of this off their shoulders, so that they can pay attention to their core business and know that their content needs are being taken care of in the background.

Services offered

I can advise you on how to brighten your content and help you to plan so it goes the distance. Here are some examples of work I can do – if your needs aren’t on the list, get in touch! If I can help, I will.

  • Marketing Material – I can write, edit and proofread all of your marketing material to ensure it hits the right note and aligns with your key messaging, while still being accessible to a broad readership.
  • Website Copy – I’ll  write – or rewrite – your website copy to ensure your presence on the web accurately represents what you’re about and who you’d like to reach, while making sure it’s a valuable tool for your customers and clients.
  • Internal & External Communications I’ll help you to craft your company’s messaging so that it’s accurate and effective, with the right tone, and does exactly what it intends to do.
  • Change Management Communications When you’ve planned that big change, communicating it to those affected is one of the most important steps. I’ll help you to communicate in language that is simple, clear, compassionate and empathetic.
  • Plain Language Services – I’m skilled at demystifying jargon and making it accessible to the ordinary reader, without oversimplifying. I can help you to communicate better with lay readers.
  • Training Manuals – I can help you to write these or edit them to ensure they are accurate, clear, and easy to understand.
  • Annual & Integrated Report Writing Tell me what you need and who you need it from, and I will deliver the text, ready for design.
  • Speech & Presentation Writing – Whether you need help with a keynote address or a difficult presentation, I will help you to structure your script, add an element of storytelling, and ensure you keep your audience engaged throughout.
  • B2B Magazine Articles – I am hooked into a wide network of specialist writers in a broad range of topics. Whether you’re filling editorial or advertorial pages, I can help you to write a great story.
  • Virtual Editor-in-Chief – I can help you put that special editorial or advertising supplement together and produce edited, design-ready content that is as professional as the top-class writers and editors in my network.
  • Social Media Posts – You could do these yourself – but they take time, energy and expertise, and you’d rather be focusing on your core business. Let me help you to plan and write your posts, and all you have to do is post them!
  • Internal & External Newsletters – It takes time and energy to chase your staff and stakeholders to give you the information, pictures and other content you need. Outsource it! I’m an expert at wheedling information out of people, writing to a brief, and striking just the right note of professionalism and accessibility – on deadline!
  • Editing & Proofreading – Mistakes can be costly, and they don’t look professional, or convey a sense that you pay attention to detail. I’ll cast my beady eyes over your content, or signage, or anything you’ve written, and ensure it’s error-free. My quality control services exist to make you look good.
  • Corporate Video Scripts – Need a script for a company video? I’ll write something that incorporates all of your key messaging and brand promises, from motivating your sales force, to wowing clients, to showcasing your products or services on your website.
  • Documentary Scripts – You have a vision of what you want your documentary to be about, you have all the footage and the interviews transcribed – but stringing it all together isn’t your strength? I’ll find that golden thread and write your footage into a beautiful story.
  • Radio Ads – I’ll find just the right words to take your ad concept from blah to “theatre of the mind”, creating ads that are short, sharp and memorable.
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