You don’t need to post your own “thought leadership” articles to be regarded as a thought leader on LinkedIn.
Yup, you heard me right – and I speak as someone who is hired every week to write these kinds of articles on behalf of other people.
Wanna know why?
Because you don’t set yourself apart by paying someone else to think on your behalf. The way to do this, is by showing up – not showing off. And then making sure that you’re all about showing, not telling.
So, how do you do this?
- By regularly posting a line or two of insight about issues in your industry.
- By sharing other people’s thought-provoking posts.
- By commenting thoughtfully on other people’s posts – not just clicking the automated text options and saying, “Amazing post!”
- By avoiding the humblebrag.
- By being vulnerable sometimes – but not in a performative way.
People are looking for authenticity, and they can tell when someone is the real deal – you don’t have to tell them in so many words.
Show up, don’t show off – and be consistent – and they’ll start to show an interest in what you have to say.