Business Writing Training

You can’t afford not to invest in business writing training, and I’ll tell you why.

1 We write more than ever – and nobody ever teaches us how. Most employees are required to spend time writing emails, reports, presentations and proposals, among other items, but no one ever teaches them how to do it well. Writing is a meta-skill, with language as its tool: at school we only learn language skills, not writing skills.

Poor written communication decreases productivity and efficiency, as clients, colleagues and suppliers waste time deciphering error-ridden, jargon-filled, opaque writing that just doesn’t get the job done. It also has a negative impact on your brand image and reputation.

2 Plain language training facilitates both local and global communication. Only 10% of South Africa’s population counts English as their home language, yet it is the language of business. This means 90% of your work force is communicating in a second language every day. Add to that the many different versions of English spoken globally – in the US, UK, Australia, Singapore, and so on – and you have the potential for huge miscommunication.

The solution is plain and professional language that can be easily understood across a variety of cultures and borders.

Bad writing is costing your company money. Researcher David Grossman surveyed 400 large US companies in 2016, and each cited an average loss per company of US$62.4 million per year because of inadequate communication both to and between employees. Debra Hamilton, in Top Ten Email Blunders that Cost Companies Money, says that miscommunication costs even smaller companies an average of US$420 000 per year.[1]

We don’t have figures for South Africa – but there’s no reason to suspect things are any different here.

Bad writing takes time away from concentrating on the core of your business, and also wastes valuable company time. I can give everyone in your organisation – from the CEO down – the tools and skills they need to write clear, accurate, professional communication that gets the right kind of response from the people reading it.

Why not contact me today? Let’s talk, and then let’s write – with clout.

[1] https://www.shrm.org/resourcesandtools/hr-topics/behavioral-competencies/communication/pages/the-cost-of-poor-communications.aspx

About

I am an author, journalist and editor – a writer-at-large, if you will – based in Johannesburg, South Africa.

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Writing

For many years my official title has been ‘health journalist’, but I have written many feature articles for newspapers and magazines on a variety of topics, with health really being a special interest.

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Editing

About 90 percent of good writing is in the edit. Even the best novelists write several drafts before they even submit a manuscript to a publisher – who edits it again.

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Writing Coaching

One of the best ways to learn to write well is through one-on-one coaching. Bring me that document you’re struggling with, and we’ll write it together.

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Contact

I’d love to talk to you if you’re interested in working with me. Drop me an email and I’ll come back to you as soon as I possibly can:

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Books

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Online Business Writing Courses

Who should do the course? Anyone who wants to improve the quality and efficacy of their business communication.

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