You can’t afford not to invest in business writing training, and I’ll tell you why.
1 We write more than ever – and nobody ever teaches us how. Most employees are required to spend time writing emails, reports, presentations and proposals, among other items, but no one ever teaches them how to do it well. Writing is a meta-skill, with language as its tool: at school we only learn language skills, not writing skills.
Poor written communication decreases productivity and efficiency, as clients, colleagues and suppliers waste time deciphering error-ridden, jargon-filled, opaque writing that just doesn’t get the job done. It also has a negative impact on your brand image and reputation.
2 Plain language training facilitates both local and global communication. Only 10% of South Africa’s population counts English as their home language, yet it is the language of business. This means 90% of your work force is communicating in a second language every day. Add to that the many different versions of English spoken globally – in the US, UK, Australia, Singapore, and so on – and you have the potential for huge miscommunication.
The solution is plain and professional language that can be easily understood across a variety of cultures and borders.
3 Bad writing is costing your company money. Researcher David Grossman surveyed 400 large US companies in 2016, and each cited an average loss per company of US$62.4 million per year because of inadequate communication both to and between employees. Debra Hamilton, in Top Ten Email Blunders that Cost Companies Money, says that miscommunication costs even smaller companies an average of US$420 000 per year.
We don’t have figures for South Africa – but there’s no reason to suspect things are any different here.
Bad writing takes time away from concentrating on the core of your business, and also wastes valuable company time. I can give everyone in your organisation – from the CEO down – the tools and skills they need to write clear, accurate, professional communication that gets the right kind of response from the people reading it.
Why not contact me today? Let’s talk, and then let’s write – with clout.