Most employees are required to spend time writing emails, reports, manuals and proposals, among other items, but no one ever teaches them how to write. This results in poor communication and time wasted deciphering error-ridden, jargon-filled, opaque writing that just doesn’t get the job done.
Fuzzy writing means fuzzy thinking – my courses teach your employees to crystallise their thoughts and really get to the heart of what it is they are writing about.
Who should do the course? Anyone who wants to improve the quality and efficacy of their business communication.
What’s in it for you? Better writing skills will get your work – and by extension, you – noticed. People appreciate communication that gets to the point, and which is succinctly, simply and eloquently phrased. Writing well is an essential business skill in today’s information age, in which we write more than ever before.
How does it work? Modules are emailed to you once a week and you will receive personal feedback in the form of short notes, on every assignment you do.
How is the course structured? There are seven core modules, as the most basic package, with three others as add-ons, depending on your needs.
Module 1: Modern business correspondence. We all have views on what constitutes good business writing. This module looks at what is required in the new business world and challenges any antiquated beliefs you may be clinging to. (Core module)
Module 2: Preparing to write a report. Prepare well and your report will write itself. This module explores the important steps you need to take before you begin to write.
Module 3: Structuring your writing. Turn old notions about structure on their head – learn how to get to the point quickly and use techniques from journalism to get your message across. (Core module)
Module 4: Secrets of great business writing. These are the nuts and bolts of good writing –word economy, things to avoid, getting to the point, and using plain English instead of ancient, jargon-filled, opaque writing. (Core module)
Module 5: Five steps to great report writing. This module looks at the five steps you need to follow to ensure your report does the job, as well as some important points on writing, re-writing and why people should read your report in the first place.
Module 6: Make the right impression. No matter how well your report is written, it needs to be presented well if it’s going to seem attractive to the reader. Here are some tips on layout, grammar, spelling and punctuation, all of which need to be in place. But don’t worry – this is nothing like going back to school; I just help with some common errors and give helpful tips and pointers. (Core module)
Module 7: The business of e-mails. E-mails have revolutionised the workplace, but they’re also abused, badly written and sent off in too much haste. Here are some pointers for powerful e-mail writing. (Core module)
Module 8: Generate your own press releases. Not everyone can afford a PR agency. We look at what journalists want, a little about how news decisions are made, and give you some tips and tools for writing your own press releases.
Module 9: Bad writing and your brand. Company employees produce a lot of writing on a daily basis and even the smallest badly-written e-mail can damage your brand. Here’s why good business writing is so important, plus we give you some tips for writing for social media, including blogs and company newsletters. (Core module)
Module 10: Some final pointers. We remind you of the most important points we’ve covered, and tie everything up in a neat little bundle. (Core module)
A. Business Writing Core Modules
Module 1: Modern business correspondence
Module 3: Structuring your writing
Module 4: Secrets of great business writing
Module 6: Make the right impression
Module 7: The business of e-mail
Module 9: Bad writing and your brand/social media
Module 10: Some final pointers
Cost: R 4 550
B. Business Writing including Report Writing
If you need help with report writing specifically we add the following two modules to the seven core modules:
Module 2: Preparing to write a report
Module 5: Five steps to great report writing
Cost: R 5 850
C. Core Business Writing including Writing a Press Release
For those who want help with press releases we add the following module to the seven core modules:
Module 8: Generating your own press releases
Cost: R5 200
D. Comprehensive Business Writing package
Includes all 10 modules.
Cost: R6 000
For more information or to book your place please contact me via the contact page and I’ll come back to you within 24 hours.