One of the most common things I do when I’m reviewing a piece of copy – whether it’s a proposal, report, media release or any other piece of content – is to cut out the first paragraph entirely. People are so focused on having a good introduction that they over-introduce, and the writing starts to
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The world runs on email, but you don’t want it to run you. And yet, your inbox is overflowing. Enter what I call the email paradox – which is to say that if you want to receive less email, one way to tame the inflow is to answer the mails you receive. Think about how
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It seems strange to be writing one of these posts in 2019, but we need to talk about email etiquette – more specifically, the lack of it. Email is a ubiquitous part of life in the 21st century, and somehow, we’ve become so used to it, that some of us have forgotten those little niceties
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The simplest model of communication has a few very basic elements – a sender, a receiver, a message and a medium. And the goal is just as simple – that the message that lands, is identical to the message sent. Like many things, it’s simple, but not easy. And where much written communication fails, is
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Dear Pee Arr I hope this letter finds you well. Actually, I don’t really – I haven’t even met you – but since you always start off that way, I thought I’d do it too. So look, I love you, really I do. Some of my best friends are Pee Arrs. But we need to
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