Mandy Collins & Associates

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Blog Archives

What magazine editors know about content planning and agility

When planning your content, take a note from magazine editorial teams, who plan their monthly features several months in advance. Magazines have an editorial diary that provides a kind of roadmap of what each issue contains, but the key to this roadmap is that it’s subject to detours. In other words – things change. The
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Why you need an outsider to review your content

I review a great many speeches, reports, media releases and statements, and strategy documents straight from the C-suite at large companies, and the same problem keeps cropping up. Basically, people are too close to the subject at hand, and can’t always see the assumptions they’re making. A CEO’s speech I reviewed recently, for example, contained
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Digital isn’t different – your audience still wants quality content

I have a colleague who’s noticed an interesting thing – his Gen Z kids don’t distinguish between digital and traditional media. To them it’s all media, and those of us in the business of content need to take note. Consumers aren’t worrying about where they read or watch something. They simply consume the content, and
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One way I can tell that you stole that content

There’s a common mistake local influencers and content writers make – and I can spot it a mile away. Many don’t “localise” the content – they retain words, spellings and phrases that aren’t used in South Africa. When I see that, I simply plug the text into Google, and up pops the original. Localising content
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Why you need to stop saying “All protocols observed.”

I received a speech for review the other day, with the customary acknowledgment of all the dignitaries present at the beginning of the sppech, followed by that phrase you hear so often in South African speeches: “All protocols observed.” Here’s why you shouldn’t be using it. It’s become customary to use this phrase in South
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