When planning your content, take a note from magazine editorial teams, who plan their monthly features several months in advance. Magazines have an editorial diary that provides a kind of roadmap of what each issue contains, but the key to this roadmap is that it’s subject to detours. In other words – things change. The
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There’s a crucial mistake in many content strategies and I see it all the time. One topic seems to get the most engagement, so brands or individuals bang on about that endlessly, or constantly try to shoehorn unrelated topics into being relevant to that topic. It may get you a great deal of engagement –
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We’ve all seen it – the social media or blog post that seems tone deaf to whatever’s going on in the world, that doesn’t seem to be ‘reading the room’. This is what happens when good content planning goes bad. Three months of posts have been written and approved, loaded into a content management system,
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So you’ve decided you need a business blog. But you don’t have the budget for a PR or content agency, which means it’s something of a DIY – and you don’t know where to start. Here are some helpful pointers. First, spend some time planning. As a professional writer, I often get requests from people
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