Mandy Collins & Associates

I'll help you find the right words

Category Archives: General

Editing 101: More than just a spell check

Do you want to write better emails, presentations, memos, reports and speeches? Do you want people to actually read or listen to them? Learn how to edit your writing. Writing is craft, not art – it’s about chipping away at the block of marble to reveal the sculpture within. Knowing how to edit is learning
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Why your email sign-off is (mostly) irrelevant

I saw a great video on one or other platform the other day where members of a team were competing to write the most outrageous email sign-offs until the boss noticed. The fact that they were able to get away with strings of sign-offs like “Yeehaw,” and “With sincere condolences,” or “Have the day you
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Sticking to the script

Look, I know you like to ensure your key messaging is going out exactly the way you crafted it, but if it’s annoying your clients, that’s counter-productive. Remember that communication isn’t just about what you say – it’s about what the receiver on the other end of the communication hears too. Scripting responses – whether
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Come, let me tell you a story

No doubt you’ve heard of corporate storytelling, but what does that really mean? Well, it means to use story techniques in an organisation to deliver business outcomes – and it’s something that can transform your reports, emails, presentations and even more strategic documents. Why story techniques? Well, because stories are an ancient form of communication
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Case study: When internal comms go bad

Internal communication is often treated like Cinderella – banished below stairs to do the grunt work while external communication gets to go to the ball. The pandemic has highlighted the importance of people in companies, with the focus turning to the “human” in “human resources”, and with that comes a vital piece: how you communicate
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I’ll ask the questions, capisce?

I spend a fair amount of time giving feedback on documents like company profiles and brochures, and the commonest mistake I see is a complete disregard for the hapless person who’s likely to receive it. Don’t get me wrong, they all look beautiful – big pictures, flashy headings, infographics, and stellar descriptions of the team,
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Your all-access pass to great content writing

So, you’ve hired a writer straight from advertising school. They have all the right credentials, they show great promise, and you think you’ll start them off on the company blog. You set reasonable deadlines, you think – a blog a week – you give them some topic ideas and breif them, and send them off
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