Mandy Collins & Associates

I'll help you find the right words

Why generic company narratives don’t do the job

I am often involved in writing companies’ origin stories and narratives, but the most recent one came with an odd request – to obscure some names and details and couch them in more generic terms. I found this odd for two reasons. First, some of the details are readily available on the company’s website, and
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Why you need an outsider to review your content

I review a great many speeches, reports, media releases and statements, and strategy documents straight from the C-suite at large companies, and the same problem keeps cropping up. Basically, people are too close to the subject at hand, and can’t always see the assumptions they’re making. A CEO’s speech I reviewed recently, for example, contained
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No, I won’t write that

I’ll write most things – I have written most things. But with apologies to Meat Loaf, there are some writing requests I get, that make me sing: “… but I won’t write that”. Usually these fall into the category of other people wanting me to do the intellectual work they should be doing – I’ve
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