Mandy Collins & Associates

I'll help you find the right words

Why your email sign-off is (mostly) irrelevant

I saw a great video on one or other platform the other day where members of a team were competing to write the most outrageous email sign-offs until the boss noticed.

The fact that they were able to get away with strings of sign-offs like “Yeehaw,” and “With sincere condolences,” or “Have the day you deserve,” and “Your obedient servant,” for weeks, just goes to show how useless it is agonising over whether to say “Regards,” or “Kind regards” – most people don’t even get to that point.

They can see who the email is from – it’s right there in your name. They probably scan through the first paragraph, maybe two, to see if the mail is relevant to them, and then move on to the next thing. If you’re lucky, they’ll reply. If you’re super lucky, they’ll act on it.

So instead of focusing on how you’re going to sign off your email, focus on making sure the opening paragraph packs a punch. If they read nothing else, they should know why you’re emailing, why they should care, and what they need to do.

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