It’s always worth looking through old content and seeing if you can use it again. To freshen it up, try these three tricks:
- Take pieces that make more than one point, and rework each of those points into a separate, short and sharp future post.
- Give old posts a good edit – sometimes just cutting out the extraneous content and words can breathe new life into a piece.
- Think about what’s changed since you posted that content – and tack that on the front of the piece, with the old information as its foundation.
Reduce, reuse and recycle – it works for content too!