Mandy Collins & Associates

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The five-sentence rule

If you want to write emails that people actually read, make them no longer than five sentences. Anything more than that, and you need some other form of communication – an old-fashioned call perhaps, or a meeting.

People are so overwhelmed by email that they don’t even scroll down to read the lower paragraphs anymore. Get to the point, get there fast, and cut the waffle: email is a business tool, so be businesslike.

And yes, this post contains just five sentences.

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