Monthly Archives: April 2019

Editing Checklist: The Basics

Editing isn’t just about checking spelling, grammar and punctuation – even though they’re super important. There are a clutch of other things you need to check too. When you edit, you want to make sure your writing is accurate, brief and clear, and that it achieves the purpose for which you are writing. So here’s […]

5 Ways to Make Emails Easier

Love it or hate it, email is a fundamental part of the way we communicate at work. Here are five ways to streamline your email writing. 1. Be purposeful. Knowing why you’re writing is almost more important than what you’re writing. Do you want to inform the recipient, persuade them of something, ask for something, […]

We Need to Talk about Thought Leadership

It’s time. Gather around, public relations practitioners and other marketing types. Bring your friends in content, and while you’re about it, bring the journalists and editors too. We need to have a serious talk about thought leadership. Why? Because for a term that is bandied about with reckless abandon, there is very little consensus about […]