Monthly Archives: November 2018

Bad Business Writing And Your Bottom Line

What’s the first thing that tells you you’ve just received email from a spammer? Well, maybe you haven’t entered the British lottery, or you bank with a different institution. But there are also all kinds of clues in the writing. Often tehre are errors and poor language use. Web credibility research out of Stanford University […]

Why lack of transformation is negatively affecting your company’s publicity

Companies who are hoping to position themselves as market leaders would do well to look at the diversity of their companies, and ensure their spokespeople are representative of South Africa’s people.¬†Twenty-four years after apartheid fell, as a journalist I still struggle to find sources – particularly in big corporations – who are people of colour. […]